http://mashable.com/2011/11/08/seo-best-practices/
Well worth the read and short too. In brief, write for humans, get social, make content and get people doing and reading and acting on stuff online.
Also your competitor is now on your doorstep not the other end of the country as search gets even more local.
This is sortof the tip of the iceburg and goes along with Alltooeasy's broad philosophy of content strategy first, followed by SEO & SEM second.
Static sites, flyer sites and the long dormant corporate shopfront beware.
Following on from Google Panda update, they've decided to go the whole hog and preference quality, active and recent content - potentially cross referenced against trending topics and interests.
So what does this mean?
Stop thinking static! Start being human and don't overly on keywords and SEO.
It also means the turn around for PPC will be shorter to catch the trends and keep the budget in check.
But we'll see. Interesting article, more on searchengineland.com
Google+ has landed.
It's very very cool. But in the world of social media, hasn't yet hit critical mass.
If you'd like to join up.
Send us an email to feedback@alltooeasy.co.uk with the Subject line "Add Me" and we'll happily add you.
Businesses should be aware that Google+ is launching a specific business service soon, so before you start touting your wares, have a play on a personal level and get familiar with the GUI.
Alltooeasy has been in full swing this past month.
Website Briefs:
We've been churning through quite a few briefs recently. We're finding that whilst there are a lot of Drupal Developers out there, we're getting asked increasingly to work over multiple disciplines and multiple systems. From MS Access and SQL powered systems through to conversions and upgrades.
We launched early in order to solicit feedback on the website. We had lots of ideas but much more importantly we wanted our clients thoughts. What do you want? What do you need?
We recieved hundreds of different pieces of feedback which we have boiled down to about 200 unique pieces of feedback, from copy changes to design changes and added functionality.
We have now had over 100 different people offer feedback, from strangers to friends and clients. From annoymous vistors, Linked In Groups, Facebook and Twitter followers.
John Tapsfield, one of the partners at Alltooeasy appeared briefly on "The Kent Business Bunker" a fantastic Kent based local business radio show.
As well as announcing the launch of our new website and talk briefly about how easy our sites are to manage.
We had a brief chat about sausages (food is a theme of the show). I can confirm that they were in fact Speldhurst Sausages.
If you would like to meet one of the partners at Alltooeasy, John Tapsfield our creative director, will be attending Kent 2020.
If you would like to arrange a meeting please contact us or you can call John on 07817897616
We look forward to meeting you!
Alltooeasy is proud to present our new website. Its version 1.0, with lots more to come including a knowledge base of marketing advice, operating guides and free tools for our customers!
Thanks to everyone on Twitter, Facebook, and CivicBoom for their feedback on the site: we've tried to accomodate a lot of what you said.
The new website is now finished! Please raise a glass, click a like button or submit some feedback (which is very welcome).
We'd love to hear from you. We're already planning version 2.0 and what we can improve. But if you have any feedback or suggestions you can send us an email at feedback@alltooeasy.co.uk.
We started a web design business two years ago. Decided to use Drupal and have been working hard ever since.
