Attention all webby people. Great overview of SEO for the modern web.

http://mashable.com/2011/11/08/seo-best-practices/

Well worth the read and short too. In brief, write for humans, get social, make content and get people doing and reading and acting on stuff online. 
Also your competitor is now on your doorstep not the other end of the country as search gets even more local. 

This is sortof the tip of the iceburg and goes along with Alltooeasy's broad philosophy of content strategy first, followed by SEO & SEM second. 

Give the people (and incidentally now Google as well) what they want! Information and Entertainment - which leads to a service. 
 

Internal Links: 
Mashable Article.

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