The User Interface (UI) is the platform from which you communicate with your audience.

So it's easy to see why calculated placement of your site's most important features must be conscientiously planned. We need to determine which components are static (e.g. logos, footers, etc) and which components are variable. Additionally, we'll work with you to implement the "hook" that guides your users along a particular path through your website (a subtle yet important art of marketing your products and services).

Once all this has been established and your site has released, we can respond to user feedback based upon their personal experiences interacting with your site to amend and optimise your customer engagement and conversion rates.

 

Which came first: the chicken or the egg? 

UI design is a response to User Experience (UE) which cyclically influences UI design. A few of Alltooeasy's UE considerations include:

  • Imparting a positive impression when using the site
  • Instilling within your potential patrons a sense of your authority and trustworthiness within your field of expertise
  • Efficiently and intuitively providing your customers with what they are looking for
  • Anticipating the needs of your viewers with contextual content placement
  • Delivering a easily navigable website

 

Refinement and Optimisation

Regardless of your website's maturity, Alltooeasy can obtain user feedback and improve it accordingly--even in the development phases. All our sites, including their respective UI designs and feature functionalities, undergo rigorous testing and review processes to assure a bug-free and stable release. Once your site is fully operational, it will experience exponentially increased exposure, making it all the more easy to assess its efficacy. 

Alltooeasy's testing and refinement process includes but is not limited to:

  • A/B testing: submitting two versions of a design to a sample group and examining the outcomes
  • Google Analytics implementation: measuring the effectiveness of a campaign via facts and figures
  • Verbal/written client response
  • Click maps
  • Site mapping

If you would like to know more about our User Interface Design services please contact us.

 

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